Why you need a website for your business
Business these days is highly digital. Using the capabilities of the internet, we can communicate with other people across the world in real-time, without having to board a plane or boat, or having to drive to wherever they are.
Resultantly, we can pitch our ideas, goods, or services; negotiate, receive payment and ship orders to clients in a matter of minutes – conducting business effectively within the comfort of our offices or homes.
To do this, however, you need a website.
Why exactly do you need a website for your business? Here are 6 reasons why:
Your website functions as an online office for your business, in a summarized, highly portable format. People from all over the world can visit your office just by typing your domain name in a browser.
And you’re not even paying rent for it.
These days, the first thing people ask for when you talk about your business is your website. If you’re a company trying to get investors or market, you will run into this request almost every time.
And if you don’t have the website, chances are you won’t get the deal. Because lack of one is perceived as a red flag – a lack of seriousness and capability.
Visible to anyone at any time
Your physical office is located on a particular road, in a particular town, and closes at a particular time. On the other hand your website is available to anyone, anywhere, and has no closing time.
All those clients you were missing out on because they came after closing hours, can see your online office even at midnight.
No need for clients to move in person to see your goods and services
People love convenience. They want their lives to be as easy as possible. And the internet has made this a reality.
Now, no matter what we want, we just go online and look for it.
If I have a wedding coming up and I’m looking for decorators, I won’t drive from Jinja all the way to Kampala to see what’s in your store. I’ll simply check online for a store with what I want.
Allows you to sell products online
The biggest companies have already been doing this for a while. Look at Amazon. It makes sales worth billions of dollars every year to clients all over the world.
Jumia right here in Uganda has taken over online shopping, closely followed by the likes of Jiji and Kikuubo.
KFC, Javas, Food Hub all sell food online and provide delivery.
People check you out before buying. They want to be sure the person or business they’re giving their money to is trustworthy and will deliver as expected.
This is where it pays to have a well-built website. The testimonials and customer reviews from your previous clients will speak for themselves.
Allows potential clients to reach out to you
A website displays your contact information, such as your phone and email. It also has a direct contact form. So when people visit your website and like what they see, they can easily contact you.
Makes it easy to market your brand
The main result of all these advantages? It makes it easy for you, and others, to market your brand.
No need for people to come to your office, or even speak to you directly.
Wherever they are, whatever time, they can see your goods and services, contact you, place orders and even recommend you.
If your website is well-built and your services are great, your brand will be marketed for you even as you sleep.
So, those are the reasons why your business needs a website; and what the website should be doing for you if it already exists. If you need help building one, improving the existing one – or getting more traffic to it – please reach out to us through the contact information here.
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